concession strategy – Simon Hazeldine

The Psychology of Concessions: Why Giving Something Away Too Quickly Costs More Than Margin

Post author:Simon Hazeldine
Post published:October 29, 2026
Post category:Negotiating
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By Simon Hazeldine The buyer asks for 10%. The seller pauses for approximately half a second. “I’m sure we can do something.” And at that moment, something important has happened.…