The Negotiation Brain: Why Price Pressure Makes Sellers Panic and How to Stay Commercially Strong

The Negotiation Brain: Why Price Pressure Makes Sellers Panic and How to Stay Commercially Strong

By Simon Hazeldine Discounting is often described as a commercial decision. Sometimes it is. But very often, it is something else. An emotional reaction. A buyer pushes back on price.…

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Profit in the Pain: Why Your Best Negotiating Power Lies in the Other Side’s Problems

Profit in the Pain: Why Your Best Negotiating Power Lies in the Other Side’s Problems

By Simon Hazeldine Most salespeople think negotiating power comes from confidence, preparation, or holding their price. It does not. Your real power comes from one thing, how deeply you understand…

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