The Brain-Friendly Sales Meeting: How to Design Customer Conversations That Increase Attention, Trust and Action

The Brain-Friendly Sales Meeting: How to Design Customer Conversations That Increase Attention, Trust and Action

By Simon Hazeldine Most sales meetings are designed around what sellers want to say. The company overview.The product story.The slide deck.The credentials.The features.The case studies.The proposal.The close. That may feel…

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The Attention Tax: Why Buyers Punish Sellers Who Make Them Think Too Hard

The Attention Tax: Why Buyers Punish Sellers Who Make Them Think Too Hard

By Simon Hazeldine Most sales teams believe that more information equals more persuasion. More slides.More features.More case studies.More data.More options. The intention is good. The execution is costly. Because buyers…

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