The Neuroscience of Objections: How Your Customer’s Brain Reacts to Pressure and How to Reframe Resistance

By Simon Hazeldine Every salesperson has felt that moment. You’re mid-conversation, momentum is building, and suddenly the buyer leans back, folds their arms, and says, “We’ll think about it.” That’s…

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Winning the Invisible Sale: How to Influence Before the Customer Ever Speaks to Your Sales Team

By Simon Hazeldine In modern B2B sales, the most important part of the sales process often happens before your sales team even knows the buyer exists. According to research by…

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Master Virtual Selling: Strategies to Convert Challenges into Triumphs

By Simon Hazeldine Historically, salespeople tended to call in person on their customers. Over time telephone-based salespeople started to become more common. More and more organisations began to realise that…

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How this One Simple Technique Can Maximize Your Ability to Persuade, Negotiate and Communicate

By Simon Hazeldine Recently I was conducting a group virtual follow up call with a group of participants from a recent seminar I ran in Switzerland. I frequently schedule such…

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Maximizing Revenue with Your Existing Clients: Cross-Selling and Upselling Strategies

By Simon Hazeldine Many sales teams focus the majority of their efforts on acquiring new clients, often overlooking the revenue potential within their existing client base. Studies have shown that…

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