By Simon Hazeldine If you’ve ever wondered why some sales conversations flow effortlessly while others grind to a halt, the answer lies deep inside the human brain. Every customer, stakeholder,…
By Simon Hazeldine Every salesperson has felt that moment. You’re mid-conversation, momentum is building, and suddenly the buyer leans back, folds their arms, and says, “We’ll think about it.” That’s…
By Simon Hazeldine In sales and negotiation, there is one invisible currency that decides who wins and who loses: trust. Without it, even the best pitch collapses. With it, deals…
By Simon Hazeldine For decades, sales training has revolved around the art of persuasion. Scripts, objection handling, closing techniques. The underlying assumption? If you say the right words with enough…
By Simon Hazeldine If you want your sales team to operate at peak performance, you need to start looking beyond the traditional sales training playbook. You need to start looking…
By Simon Hazeldine Mastering the Art of Contrast in Sales: How to Cut Through the Noise and Persuade Your Customers In today’s fast-paced, information-overloaded world, consumers are bombarded with a…
By Simon Hazeldine As a result of the challenging commercial environment that has become the new reality we are all operating within, sales professionals need an edge – and the…