By Simon Hazeldine Trust is often described as a soft skill. That is a mistake. Trust is not soft. Trust is commercial. Trust affects how quickly buyers listen, how much…
By Simon Hazeldine Most sales processes are built around seller activity. Prospect.Qualify.Present.Propose.Negotiate.Close. That makes sense from the seller’s perspective. It gives structure.It creates stages.It helps managers track pipeline.It gives CRM…
By Simon Hazeldine Most salespeople think deals are won in the pitch. They’re not. They’re won, or lost, in the first 90 seconds. Before your slides.Before your proposal.Before your pricing.…
By Simon Hazeldine Most sales teams believe that more information equals more persuasion. More slides.More features.More case studies.More data.More options. The intention is good. The execution is costly. Because buyers…
By Simon Hazeldine Every day, your customers and stakeholders are drowning in decisions.Which supplier to choose. Which project to prioritise. Which meeting to attend. By the time they speak to…
By Simon Hazeldine If you’ve ever wondered why some sales conversations flow effortlessly while others grind to a halt, the answer lies deep inside the human brain. Every customer, stakeholder,…
By Simon Hazeldine Every salesperson has felt that moment. You’re mid-conversation, momentum is building, and suddenly the buyer leans back, folds their arms, and says, “We’ll think about it.” That’s…
By Simon Hazeldine In sales and negotiation, there is one invisible currency that decides who wins and who loses: trust. Without it, even the best pitch collapses. With it, deals…
By Simon Hazeldine For decades, sales training has revolved around the art of persuasion. Scripts, objection handling, closing techniques. The underlying assumption? If you say the right words with enough…
By Simon Hazeldine If you want your sales team to operate at peak performance, you need to start looking beyond the traditional sales training playbook. You need to start looking…