brain friendly selling – Simon Hazeldine

The Neuroscience of Objections: How Your Customer’s Brain Reacts to Pressure and How to Reframe Resistance

Post author:Simon Hazeldine
Post published:October 15, 2025
Post category:Neuroscience of Selling Sales Techniques
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By Simon Hazeldine Every salesperson has felt that moment. You’re mid-conversation, momentum is building, and suddenly the buyer leans back, folds their arms, and says, “We’ll think about it.” That’s…

The Science of Rapport: What Elite Negotiators Know About Building Instant Trust

Post author:Simon Hazeldine
Post published:October 7, 2025
Post category:Negotiating Neuroscience of Selling Selling
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By Simon Hazeldine In sales and negotiation, there is one invisible currency that decides who wins and who loses: trust. Without it, even the best pitch collapses. With it, deals…