sales commitment – Simon Hazeldine

The Brain-Friendly Sales Meeting: How to Design Customer Conversations That Increase Attention, Trust and Action

Post author:Simon Hazeldine
Post published:August 27, 2026
Post category:Sales Psychology Sales Techniques
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By Simon Hazeldine Most sales meetings are designed around what sellers want to say. The company overview.The product story.The slide deck.The credentials.The features.The case studies.The proposal.The close. That may feel…

The Persuasion Chain: Why Sellers Must Win the Buyer’s Brain Before They Win the Deal

Post author:Simon Hazeldine
Post published:July 23, 2026
Post category:Sales Methodology Sales Psychology Sales Techniques
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By Simon Hazeldine Salespeople often jump too quickly. Too quickly to the solution.Too quickly to the value proposition.Too quickly to the proof.Too quickly to the close. They are keen to…