The Persuasion Chain: Why Sellers Must Win the Buyer’s Brain Before They Win the Deal

By Simon Hazeldine Salespeople often jump too quickly. Too quickly to the solution.Too quickly to the value proposition.Too quickly to the proof.Too quickly to the close. They are keen to…

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The Influence Stack: 5 Persuasion Skills Every Modern Seller Must Master

By Simon Hazeldine Influence in sales is often misunderstood. Too many salespeople still believe influence is about enthusiasm. Be energetic.Be positive.Be passionate.Be persistent. There is nothing wrong with energy. But…

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