sales persuasion – Simon Hazeldine

Brain Friendly Selling®: The Six Conditions the Buyer Brain Needs Before It Says Yes

Post author:Simon Hazeldine
Post published:September 10, 2026
Post category:Neuroscience of Selling Sales Methodology
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By Simon Hazeldine Most salespeople want the buyer to say yes. Yes to the meeting.Yes to the next step.Yes to the proposal.Yes to the investment.Yes to the change.Yes to the…

The Neuroscience of Objections: How Your Customer’s Brain Reacts to Pressure and How to Reframe Resistance

Post author:Simon Hazeldine
Post published:October 15, 2025
Post category:Neuroscience of Selling Sales Techniques
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By Simon Hazeldine Every salesperson has felt that moment. You’re mid-conversation, momentum is building, and suddenly the buyer leans back, folds their arms, and says, “We’ll think about it.” That’s…

The Death of Persuasion: Why Neuroscience Proves Buyers Don’t Want to Be Sold To

Post author:Simon Hazeldine
Post published:September 22, 2025
Post category:Neuroscience of Selling
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By Simon Hazeldine For decades, sales training has revolved around the art of persuasion. Scripts, objection handling, closing techniques. The underlying assumption? If you say the right words with enough…