The Neuroscience of Objections: How Your Customer’s Brain Reacts to Pressure and How to Reframe Resistance

The Neuroscience of Objections: How Your Customer’s Brain Reacts to Pressure and How to Reframe Resistance

By Simon Hazeldine Every salesperson has felt that moment. You’re mid-conversation, momentum is building, and suddenly the buyer leans back, folds their arms, and says, “We’ll think about it.” That’s…

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The Death of Persuasion: Why Neuroscience Proves Buyers Don’t Want to Be Sold To

The Death of Persuasion: Why Neuroscience Proves Buyers Don’t Want to Be Sold To

By Simon Hazeldine For decades, sales training has revolved around the art of persuasion. Scripts, objection handling, closing techniques. The underlying assumption? If you say the right words with enough…

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