sales psychology expert – Simon Hazeldine

Brain Friendly Selling®: The Six Conditions the Buyer Brain Needs Before It Says Yes

Post author:Simon Hazeldine
Post published:September 10, 2026
Post category:Neuroscience of Selling Sales Methodology
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By Simon Hazeldine Most salespeople want the buyer to say yes. Yes to the meeting.Yes to the next step.Yes to the proposal.Yes to the investment.Yes to the change.Yes to the…

The Behaviour Change Problem: Why Sales Training Fails to Stick and What Leaders Must Do Differently

Post author:Simon Hazeldine
Post published:July 29, 2026
Post category:Sales Enablement Sales Psychology
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By Simon Hazeldine Most sales training does not fail because the content is weak. It fails because the behaviour does not change. That is an important distinction. Many sales training…

The Persuasion Chain: Why Sellers Must Win the Buyer’s Brain Before They Win the Deal

Post author:Simon Hazeldine
Post published:July 23, 2026
Post category:Sales Methodology Sales Psychology Sales Techniques
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By Simon Hazeldine Salespeople often jump too quickly. Too quickly to the solution.Too quickly to the value proposition.Too quickly to the proof.Too quickly to the close. They are keen to…