The Behaviour Change Problem: Why Sales Training Fails to Stick and What Leaders Must Do Differently

The Behaviour Change Problem: Why Sales Training Fails to Stick and What Leaders Must Do Differently

By Simon Hazeldine Most sales training does not fail because the content is weak. It fails because the behaviour does not change. That is an important distinction. Many sales training…

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The Brutal Truth About Sales Training: 80% of It Is Wasted (Here’s How to Fix That)

The Brutal Truth About Sales Training: 80% of It Is Wasted (Here’s How to Fix That)

By Simon Hazeldine Let’s get brutally honest: most sales training doesn’t work. Companies pour millions into one-off workshops, motivational kick-offs, and glossy e-learning platforms, yet weeks later, performance hasn’t changed.…

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