The Leadership Illusion: Why Managing Performance Isn’t the Same as Leading It

By Simon Hazeldine Walk into most sales organisations and you’ll hear the same mantra: “We’re performance-driven.” On the surface, that sounds impressive. But dig a little deeper and you’ll often…

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Stop Incentivising Average: How Quotas Keep Your Best Salespeople from Greatness

By Simon Hazeldine For decades, quotas or sales targets have been treated as the sacred cornerstone of sales performance. They are the benchmark, the target, the “line in the sand”…

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The Death of Persuasion: Why Neuroscience Proves Buyers Don’t Want to Be Sold To

By Simon Hazeldine For decades, sales training has revolved around the art of persuasion. Scripts, objection handling, closing techniques. The underlying assumption? If you say the right words with enough…

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Sales Target Addiction: Why Obsession with Quotas Is Sabotaging Long-Term Revenue

By Simon Hazeldine Every sales organisation has targets. They are the heartbeat of most commercial strategies, the rhythm by which managers measure performance, and the stick (and occasional carrot) that…

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Sales Leadership vs Sales Management: Why Confusing the Two Is Costing You Millions

By Simon Hazeldine Walk into most sales organisations and you will hear the words “leader” and “manager” used interchangeably. Titles like Sales Leader are slapped onto business cards and LinkedIn…

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