The Leadership Illusion: Why Managing Performance Isn’t the Same as Leading It

By Simon Hazeldine Walk into most sales organisations and you’ll hear the same mantra: “We’re performance-driven.” On the surface, that sounds impressive. But dig a little deeper and you’ll often…

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The Neuroscience of Objections: How Your Customer’s Brain Reacts to Pressure and How to Reframe Resistance

By Simon Hazeldine Every salesperson has felt that moment. You’re mid-conversation, momentum is building, and suddenly the buyer leans back, folds their arms, and says, “We’ll think about it.” That’s…

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The Science of Rapport: What Elite Negotiators Know About Building Instant Trust

By Simon Hazeldine In sales and negotiation, there is one invisible currency that decides who wins and who loses: trust. Without it, even the best pitch collapses. With it, deals…

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Stop Incentivising Average: How Quotas Keep Your Best Salespeople from Greatness

By Simon Hazeldine For decades, quotas or sales targets have been treated as the sacred cornerstone of sales performance. They are the benchmark, the target, the “line in the sand”…

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Commercial Courage: The 5 Tough Leadership Conversations Every Sales Leader Must Master

By Simon Hazeldine Sales leadership is not just about driving revenue. It is about shaping culture, holding people accountable, and making the tough calls that others avoid. Yet many sales…

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Sales Target Addiction: Why Obsession with Quotas Is Sabotaging Long-Term Revenue

By Simon Hazeldine Every sales organisation has targets. They are the heartbeat of most commercial strategies, the rhythm by which managers measure performance, and the stick (and occasional carrot) that…

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The Rise of the Sales Athlete: Why Your Sales Teams Need Mental Fitness More Than Ever

By Simon Hazeldine In today’s hyper-competitive and unpredictable marketplace, technical selling skills alone are no longer enough. The modern sales professional is under relentless pressure from aggressive quotas, longer buying…

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The Silent Revenue Killer: How Poor Sales Coaching Is Costing You Millions

By Simon Hazeldine It’s the hidden epidemic in sales organisations: underperformance that stems not from lack of effort, tools, or talent, but from inadequate coaching. While companies spend millions on…

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