sales influence – Simon Hazeldine

The Psychology of Commercial Urgency: Why Buyers Delay Even When the Value Is Clear

Post author:Simon Hazeldine
Post published:August 20, 2026
Post category:Neuroscience of Selling Sales Psychology
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By Simon Hazeldine Many sellers misunderstand buyer delay. They assume buyers delay because they are disorganised. Or because they are not serious. Or because they do not understand the value.…

The Neuroscience of Trust: Why Buyers Believe Some Sellers Faster Than Others

Post author:Simon Hazeldine
Post published:July 31, 2026
Post category:Neuroscience of Selling Sales Techniques
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By Simon Hazeldine Trust is often described as a soft skill. That is a mistake. Trust is not soft. Trust is commercial. Trust affects how quickly buyers listen, how much…

Winning the Invisible Sale: How to Influence Before the Customer Ever Speaks to Your Sales Team

Post author:Simon Hazeldine
Post published:July 24, 2025
Post category:Sales Techniques Selling
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By Simon Hazeldine In modern B2B sales, the most important part of the sales process often happens before your sales team even knows the buyer exists. According to research by…