buyer psychology sales – Simon Hazeldine

The Questioning Gap: Why Most Discovery Conversations Are Too Shallow to Win

Post author:Simon Hazeldine
Post published:April 30, 2026
Post category:Sales Methodology Sales Techniques
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By Simon Hazeldine Most salespeople believe they run good discovery conversations. They ask questions.They take notes.They gather information. And yet, they still lose. Not because they did not ask enough…

The 90-Second Advantage: How Elite Sellers Win the First Two Minutes

Post author:Simon Hazeldine
Post published:April 17, 2026
Post category:Neuroscience of Selling Sales Techniques
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By Simon Hazeldine Most salespeople think deals are won in the pitch. They’re not. They’re won, or lost, in the first 90 seconds. Before your slides.Before your proposal.Before your pricing.…

The Attention Tax: Why Buyers Punish Sellers Who Make Them Think Too Hard

Post author:Simon Hazeldine
Post published:February 12, 2026
Post category:Neuroscience of Selling Sales Performance Sales Techniques
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By Simon Hazeldine Most sales teams believe that more information equals more persuasion. More slides.More features.More case studies.More data.More options. The intention is good. The execution is costly. Because buyers…