By Simon Hazeldine I have some very bad news for you. You had better make sure you are sitting down. Prepare yourself for a shock. Your customers don't care about…
By Simon Hazeldine I wish to make it clear right at the start of this article that I have never served in the military (I have a rather immature aversion…
By Simon Hazeldine Mastering the Art of Contrast in Sales: How to Cut Through the Noise and Persuade Your Customers In today’s fast-paced, information-overloaded world, consumers are bombarded with a…
By Simon Hazeldine In high-stakes environments like sales, success is often determined by more than just product knowledge, market research, or negotiation tactics. Like athletes preparing for a championship, sales…
By Simon Hazeldine As a result of the challenging commercial environment that has become the new reality we are all operating within, sales professionals need an edge – and the…