By Simon Hazeldine Salespeople often jump too quickly. Too quickly to the solution.Too quickly to the value proposition.Too quickly to the proof.Too quickly to the close. They are keen to…
By Simon Hazeldine Most salespeople think deals are won in the pitch. They’re not. They’re won, or lost, in the first 90 seconds. Before your slides.Before your proposal.Before your pricing.…
By Simon Hazeldine Many sales leaders believe their teams lose deals because of poor qualification, weak messaging, or lack of product knowledge. These issues matter, but they are often symptoms,…
By Simon Hazeldine Most salespeople think negotiating power comes from confidence, preparation, or holding their price. It does not. Your real power comes from one thing, how deeply you understand…
By Simon Hazeldine If you’ve ever wondered why some sales conversations flow effortlessly while others grind to a halt, the answer lies deep inside the human brain. Every customer, stakeholder,…
By Simon Hazeldine We live in an in-between era. Field sales went virtual almost overnight during the Covid pandemic, then snapped back to something that resembles the old world, only…
By Simon Hazeldine In today’s hyper-competitive and unpredictable marketplace, technical selling skills alone are no longer enough. The modern sales professional is under relentless pressure from aggressive quotas, longer buying…
By Simon Hazeldine In the competitive world of sales, the temptation to offer a discount early in the sales process can be overwhelming. After all, discounting can create urgency, make…
By Simon Hazeldine I have some very bad news for you. You had better make sure you are sitting down. Prepare yourself for a shock. Your customers don't care about…
By Simon Hazeldine I wish to make it clear right at the start of this article that I have never served in the military (I have a rather immature aversion…