By Simon Hazeldine Most sellers are not beaten by competitors. They are beaten by committees. Not because the committee is smarter.Not because the committee is hostile.Not because the seller has…
By Simon Hazeldine Influence in sales is often misunderstood. Too many salespeople still believe influence is about enthusiasm. Be energetic.Be positive.Be passionate.Be persistent. There is nothing wrong with energy. But…
By Simon Hazeldine Discounting is often presented as a commercial decision. In reality, it is often an emotional reaction. A buyer pushes back.Procurement asks for a better price.A customer says…
By Simon Hazeldine Confidence in sales is often misunderstood. Too many people still believe it is something you either have or you do not. Some sellers are “naturally confident”.Some sellers…
By Simon Hazeldine Most deals do not stall because the buyer suddenly loses interest. They stall because momentum quietly disappears. The meeting felt positive.The buyer seemed engaged.The opportunity looked real.…
How High-Performance Sales Teams Build Revenue Engines, Not Tool Collections By Simon Hazeldine Most sales tech stacks do not fail because of the tools. They fail because of how they…
By Simon Hazeldine Most salespeople think deals are won in the pitch. They’re not. They’re won, or lost, in the first 90 seconds. Before your slides.Before your proposal.Before your pricing.…
PART 3: From Trusted Expert to Commercial Partner – How to Turn Insight Into Revenue By Simon Hazeldine In Part 1, we explored a powerful truth. If you work with…
PART 2: Commercial Confidence – The 5 Skills Non-Sales Professionals Need to Influence Without Selling By Simon Hazeldine In Part 1, we explored a fundamental truth. If you work with…
PART 1: Why Your Role Already Influences Revenue By Simon Hazeldine This is the first in a three part series of blog posts aimed at non-sales professional who interact with…